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FIND OUT MORE ABOUT ROOK

TELL US MORE ABOUT YOU:

1) What prompted you to explore better measurement for experiential marketing?
We need clearer ROI and business impact
We’re under pressure to justify spend internally
We want deeper insight into audience engagement
We’re future-proofing how we measure experiences
2) What best describes how you measure experiential today?
Mostly qualitative or anecdotal
Basic engagement metrics
A mix of brand and performance metrics
We don’t have a consistent approach yet
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